Know it, Question it, Use it Wisely
4th JUNE 2026
CAMPAIGN
A new nationwide day in June for schools, students and parents to explore, debate and build skills around AI through engaging activities, creative challenges and important discussions about the individual and societal implications of using AI.
This is a day for schools to help build AI literacy - getting students to exercise critical thinking around the big issues, ensuring a basic understanding of how AI works and conveying the basis for ethical and safe use of AI.
THEMES
PRINCIPLES
Our campaign is built around five core principles:
SAFE – Understanding risks, safeguarding and personal protection
SMART – Knowing how AI works and what it can do
CREATIVE– Using AI as a tool for imagination and innovation
RESPONSIBLE – Ethical choices, misinformation awareness, fairness
FUTURE – Careers, opportunities, emerging developments
AIM
Demystify AI by making complex concepts accessible and relevant to students' daily experiences
Develop critical thinking skills essential for evaluating AI-generated content and advice
Foster responsible innovation by encouraging creative yet ethical AI use
Build resilience against AI-related risks including deepfakes, bias, and misinformation
Prepare students for careers in an AI-integrated economy
TOOLKIT
A complete plug-and-play toolkit accessible to every school:
Implementation Guide
Full setup instructions, timelines and support.
Sample Letters & Communications
SLT templates, parent letters, staff briefing documents, all download-ready.
Flexible Teaching Formats
Schools choose what fits best based on our themes:
5-min lesson starters
15–20 min tutor time plans
20-min assemblies (script provided)
30–45 min after-school sessions
School Display Board Pack
Ready-to-print materials for visual impact.
Community Engagement Tools
To encourage sharing, celebration and student voice.
GET
INVOLVED
AI Awareness Day is a year-round campaign, giving partners multiple ways to get involved across our platforms, events and national activity.